In Development • Launching 2026

Eczema Care

Foundation that repairs your barrier while providing gentle coverage

For family members with atopic dermatitis who need makeup that won't trigger flare-ups. Barrier-identical lipids, anti-inflammatory actives, and microbiome-safe formulation.

The Coverage Catch-22

People with eczema face an impossible choice: hide visible rashes with makeup that makes them worse, or face social stigma without coverage. We're here to end that false dilemma.

Over 30 million people deal with eczema—itchy, inflamed, visible rashes that flare unpredictably. And society has opinions about it.

"What's wrong with your face?" "Is that contagious?" "Have you tried [unsolicited product]?" The questions are endless, the stares are real, and the professional consequences can be significant. People with visible skin conditions report discrimination in hiring, dating, and daily social interactions.

The Dermatologist's Dilemma

The standard advice? "Avoid makeup until it heals." But for chronic atopic dermatitis, "until it heals" might mean never. And even when you follow that advice perfectly, you're left dealing with:

  • Professional settings where appearance matters
  • Social events where you want to feel confident
  • Daily interactions where visible rashes draw unwanted attention
  • The psychological toll of feeling "marked" by your condition

When Trying to Help Makes It Worse

So people try conventional makeup. And then:

  • Preservatives trigger allergic contact dermatitis
  • Fragrances inflame already-reactive skin
  • Heavy coverage clogs compromised pores
  • The itch gets worse, they scratch through the makeup
  • Barrier damage accelerates, eczema spreads

Now they're dealing with worsening eczema and feeling guilty for "making it worse" by wanting to look normal.

Why "Sensitive Skin" Products Still Fail

Even products marketed for sensitive skin typically:

  • Remove obvious irritants (fragrance, parabens) but keep problematic emulsifiers
  • Use oils that feed S. aureus and other pathogenic bacteria
  • Provide zero barrier repair—just temporary coverage
  • Have alkaline pH that further compromises the acid mantle

They're "less bad," but they're not actively healing. And for eczema, if you're not supporting barrier repair, you're part of the problem.

What We Built Instead

As a chemist, I looked at the dermatological literature on barrier dysfunction and asked: Why isn't anyone putting these ingredients in foundation?

Eczema Care isn't just "sensitive skin" makeup. It's therapeutic:

  • Barrier-identical lipids in the clinically-proven 3:1:1 ratio (ceramides:cholesterol:fatty acids)
  • Anti-inflammatory actives at effective doses (niacinamide, colloidal oatmeal)
  • Oil-free water-gel base that won't feed pathogenic bacteria
  • pH-balanced to 5.5-6.0 to restore acid mantle function
  • Breathable polymer film that blocks environmental triggers

You shouldn't have to choose between visible eczema and worsening eczema. You deserve coverage that actively supports barrier healing—not just hides the problem while making it worse.

If you've been told to "just avoid makeup," we built this for you.

Why "Sensitive" Foundation Isn't Enough

Sensitizers Everywhere

Even "hypoallergenic" formulas often contain preservatives, emulsifiers, and penetration enhancers that trigger reactions in compromised skin.

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No Barrier Repair

Most foundations deplete the barrier further with solvents and emulsifiers. They don't replenish the ceramides, cholesterol, and fatty acids eczema skin desperately needs.

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Microbiome Disruption

Heavy oils and occlusive ingredients create an environment for pathogenic bacteria (especially S. aureus) to thrive, worsening inflammation.

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Pro-Inflammatory Ingredients

Many cosmetics contain ingredients that are known inflammatory triggers: fragrances, certain preservatives, high-oleic oils, and alkaline pH.

The MAAD Approach

Four therapeutic pillars designed around barrier science

1

Barrier-Identical Lipids

We incorporate the same lipid ratios found in healthy skin:

  • Ceramides: Multiple classes (NP, AP, EOP) to restore barrier structure
  • Cholesterol: Essential for lipid lamellae organization
  • Free fatty acids: Anti-inflammatory and barrier-repairing
  • 3:1:1 ratio: Clinically shown optimal for barrier repair
2

Anti-Inflammatory Actives

Clinical-dose ingredients that calm the inflammation cascade:

  • Niacinamide: Reduces inflammation, improves barrier, calms itch
  • Colloidal oatmeal: Proven anti-pruritic and anti-inflammatory
  • Allantoin: Soothes irritation and promotes healing
  • Antioxidants: Reduce oxidative stress
3

Microbiome-Safe Formula

Oil-free base that doesn't feed pathogenic bacteria:

  • Water-gel chassis eliminates heavy oils
  • Prevents S. aureus proliferation
  • Breathable polymer matrix allows skin function
  • pH-balanced (5.5-6.0) to support beneficial microbes
4

Breathable Protection

Protective film that shields without suffocating:

  • Blocks environmental irritants and allergens
  • Maintains moisture without occlusion
  • Allows natural barrier repair processes
  • Easy removal—no rubbing or harsh cleansers needed

What to Expect

Immediate

  • Comfortable, non-irritating coverage
  • No stinging or burning sensation
  • Hydration without heaviness
  • Protection from environmental triggers

1-2 Weeks

  • Reduced dryness and flaking
  • Less frequent itching episodes
  • Improved skin texture
  • Better tolerance to environmental stressors

4+ Weeks

  • Measurable barrier function improvement
  • Reduced TEWL (trans-epidermal water loss)
  • Less reactive skin
  • Longer periods between flare-ups

Important: Eczema Care is a therapeutic cosmetic designed to support your dermatological treatment, not replace it. Continue working with your healthcare provider for comprehensive eczema management.

Our Research Commitment

We're currently conducting:

  • Barrier function testing (TEWL measurements) (Q4 2025)
  • Controlled user testing with atopic dermatitis patients (Q1 2026)
  • Patch testing and irritation assessments (Q1 2026)
  • Dermatologist-supervised clinical evaluation (Q2 2026)
  • Long-term skin health outcome tracking

Results will be published here and in peer-reviewed venues as they become available.

Join the Beta Testing List

Be Among the First

Eczema Care launches Q2 2026. Join the waitlist for early access and founding member pricing.

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